Pottermore.com underwent a transformation overnight and now features a video message from J.K. Rowling explaining a little bit about what the website is all about. Apparently it’s not new stories, but maybe a deeper delving into the current ones with fans being able to chime in. From the site: “Pottermore is a free website that builds an exciting online experience around the reading of the Harry Potter books.” I’m not sure I get it completely yet.
What I do understand is that Pottermore is going to be the exclusive place to purchase the Harry Potter books in e-book and digital audio formats. I assume this means J.K. basically gets to pocket more from the sale of each rather than going through Amazon or BarnesAndNoble.com. Pretty sneaky, sis, but good for her! She keeps up strategies like this and she may be rich some day!